In short
Built from scratch — the client had no online sales before.
A two-month contractual deadline; the build took three weeks.
A sector with legal and advertising restrictions, which shaped the design from the start.
Design, build, content and SEO all on our side.
Over 400 users a day four weeks after launch.
The challenge
Bezuma started from zero. There was no old store to migrate, no customer base and no traffic to build a launch on — both the shop and its audience had to be created at once.
On top of that, a sector where you cannot simply switch on standard online sales. Adult products mean restrictions from the law, from payment providers and from advertising platforms. Each of those narrows your options at the level of store architecture, not at the level of settings you toggle after launch.
Constraints
Deadline: two months. The client had a date they wanted to start selling on.
Sector requirements. Restrictions on selling adult products had to be designed in from the beginning — they cannot be bolted onto a finished store.
Selling from day one. The store could not be a demo waiting to be filled in. From launch it had to take orders and let the client manage the catalogue themselves.
What we built
An online store designed around this specific sales model, rather than set up on a template and adjusted afterwards.
The key element was an admin panel where the client adds products, manages the catalogue and runs sales without filing a ticket for every change. That decided whether the store would stay alive after we left.
Scope also covered content and search optimisation. Site structure, URLs and product copy were built from the start in a form that has a chance of ranking, instead of being corrected after launch.
The decision: scope, not deadline
We had two months and delivered in three weeks. Not because we worked faster than planned, but because the first version covered only what is needed in order to sell.
Everything that could be added after launch was added after launch. A store that takes orders three weeks earlier earns for three weeks longer — and during that time it shows which features are genuinely missing, rather than the ones that seemed necessary during planning.
The result
Over 400 users a day four weeks after launch, across all channels.
For a store built from scratch, with no migrated traffic and no existing customer base, that came from marketing starting alongside the store rather than several months after it.
The client runs sales and manages the catalogue independently.
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